Interesting Mobile Commerce Trends that you Will See in 2021

The last two Black Friday and Cyber Monday shopping events has taught us one thing. Mobile users are increasingly happy to spend money via their mobile devices. eMarketer statistics show that around half of consumers now use their mobile devices to shop. This means this is a potentially lucrative aspect of your new business app. Here are a few things to know about mobile commerce trends as we head into the New Year.

It’s growing and growing

Consumers are gradually shifting towards feeling more comfortable buying from their mobile. Figures suggest that in 2021, mobile commerce will actually outstrip other forms of purchasing. It’s expected that mobile (or m-commerce) will account for 73% of all global e-commerce next year.

And it’s taking place on apps

Mobile apps are, unsurprisingly, a key gateway to mobile orders for consumers. Last year, over half of consumers in the US were said to have turned to an app to find product information. And this is something that looks set to increase further over the next 12 months. With consumers now well-versed in using apps to aid in their buying process, there is a key opportunity to monetize your own business app by tapping into that user behaviour.

Average order values will increase

If you’re feeling a little daunted by the prospect of incorporating an m-commerce function into your mobile app, there are plenty of compelling reasons to take the plunge. One of the best is the fact that average order values are greater in apps than on the mobile web. Infact, the total value is increasing steadily year-on-year. If that trend continues, you could find that your app is actually a greater source of revenue than your traditional website over time.

One-click ordering will reduce shopping cart abandonment

Conversion rate optimization is a key consideration for any e-commerce retailer. Adding one-click ordering functionality looks to be on its way to greater popularity in 2021. Cart abandonment rates significantly reduce and there’s an increase in conversions. One tap to buy is also perfect for the smaller screens of mobile devices. By making the task of checking out that much easier, it improves the user experience, removes frustration and therefore makes it more likely that shoppers will return for future purchases.

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